
About RichardBrooke.com
Richard Brooke — Performance Coach, Author, Speaker, Podcaster
“Everyone Has a Chicken Plant in Their Life… And Everyone Can Leave It Behind.”
At the core of Richard Brooke’s transformative work is the belief that every individual and organization can leap far beyond current limitations, growing ethically, honorably, and sustainably for the next 100 years and beyond
Why Richard Brooke?
Richard’s journey began in 1977 in Livingston, California, chopping chickens outside the gates of Foster Farms. A dreamer with early ambition, he secured his first sales team with the help of a third mortgage on his childhood home.
After investing $22,000 in his coaching certification in 1981 and rapidly building a team of 30,000 active partners, Richard made transformational coaching, especially the “state of being,” his superpower.
In 1985, he took on Oxyfresh, a struggling dental and pet-care company in Coeur d’Alene, Idaho, and turned it into a thriving enterprise. Today, it stands among the fastest-growing private companies, as evidenced by its inclusion on the Inc. 5000 list.
His 1995 book, Mach2 With Your Hair on Fire, became a defining self-motivation and mindset guide, the kind of owner’s manual for achieving and sustaining success.
Richard has delivered messages of vision and authenticity to audiences of 10,000+, shared stages with legends like Tony Robbins and Sir Richard Branson, has over 1.4 million podcast downloads, and yet remains deeply committed to one-on-one transformation, where “seeing the soul” matters most.
His signature 5-day retreat merges vision coaching with immersive settings, adventure, and profound connection in an all-inclusive retreat experience.
Richard helps clients define not only where they are going, but why. With clarity of purpose, stakeholders, teams, and customers can genuinely choose to follow.
Beyond strategy, his work transforms your state of being, unlocking self-motivation, clarity, and sustainable momentum.
From high-impact One-on-One Transformational Coaching to Corporate Culture & Strategy Coaching and enriching 5-Day Retreats, Richard offers tailored experiences for individuals and teams committed to real change.
With over 40 years of leadership experience, business success, and authorship, Richard’s approach blends longevity, ethics, and innovation.
Services
One-on-One Transformational Coaching – Personalized, ontological coaching that rewires your mindset, uncovers authentic self-motivation, and accelerates breakthroughs in business and personal life.
Corporate Culture & Strategy Coaching – Leadership coaching for teams and organizations. Elevate vision, streamline operations, enhance culture, and build sustainable, ethical growth.
5-Day Transformational Retreats – Immersive retreats combining intensive vision coaching and group workshops in a secluded, serene environment for deep personal transformation.
Ontological Coaching (Being-Centered Mindset Coaching) – Philosophical coaching focused on shifting your state of being to align with your highest self and manifest your vision.
Mach2 with Your Hair On Fire: How to Master Self-Motivation & Stay On Fire For Life – A step-by-step guide (book and course) to ignite passion, create your vision, and sustain momentum in life and business.



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